Social Media Marketing also known as SMM is marketing or publishing a companies' product or a service on a social media platform, portal or website. The motivation to this is reaching more people in various group categories and building a new customer base by engaging with existing market environment. This helps to build your brand, increase sales and drive website traffic which bring more followers to the product.

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There are various platforms that a social media marketing can occur. some of the examples are as, Facebook, Instagram, Twitter, YouTube and many more.

By using these platforms there are many benefits a brand or a company can receive. Some of them are as follows,

  • Create Brand Recognition
  • Generate A Conversation Around Your Brand
  • Learn How to Connect with Your Audience Through Social Listening
  • Tell Your Brand's Story
  • Gather Data from Audience Research to Improve
  • Provide Exceptional Customer Service That Keeps Your Followers Happy
  • Build Customer Loyalty
  • Direct Referral Traffic to Your Site or Blog
  • Social Media Can Assist with Link Building
  • It's FREE most of the time
  • Establish Your Brand As A Topical Authority
  • Retarget Your Audience Using Social Media
  • Help Your Cause to Go Viral
  • Driving Conversions
  • Communicate with Customers About Niche Topics You Both Love
  • Use Social Proof to Connect with Potential Customers Like Your Existing Audience
  • Easy A/B Testing to Get the Biggest Results
  • Use #Hashtags to Increase Your Reach
  • Keep Your Customers Up-To-Date

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