Social Media Marketing also known as SMM is marketing or publishing a companies' product or a service on a social media platform, portal or website. The motivation to this is reaching more people in various group categories and building a new customer base by engaging with existing market environment. This helps to build your brand, increase sales and drive website traffic which bring more followers to the product.
There are various platforms that a social media marketing can occur. some of the examples are as, Facebook, Instagram, Twitter, YouTube and many more.
By using these platforms there are many benefits a brand or a company can receive. Some of them are as follows,
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